The secret to success with any blog is to have a long list of subscribers that are ready and waiting to share your content. However, whether you’re writing a personal memoir blog or a business blog full of helpful information, how do you attract an audience that sticks around?
The Internet is full of information with thousands of sites on nearly every topic, so you need to make yours so attractive, people want to click the subscribe button right away. However, what if they can’t find it?
1. Accessible & Convenient Buttons
Did you know that more blogs lose potential subscribers simply because they don’t make it easy and convenient for people to submit their information? If you want followers, you have to tell them where to go, what to click and put it right there in front of them.
No one is going to search more than a minute or two for a subscribe button and only that long if it’s a blog they really like.
On my blog I’ve placed an opt-in form after each post with the title “Enjoyed this post?“ I found this to be working very well. Give it a try!
2. Solve Readers’ Problems
If you’re an expert on a topic, then show them why. Every blog will have its target audience and they likely read because they’re interested in what you have to say.
When you’re talking about various sides of the subject, ask the same questions you had before you reached the “expert” level. Talk in the same language they’re using and use the same terms you would have been searching for at that point.
Your readers will recognize that the information you’re sharing is real, true and beneficial. This is why it’s also so important to share your own personal experiences in these posts.
An audience needs to and wants to relate to you and when that happens, you’ll have a loyal following. They will also refer others to your page once you’ve established a reliable online presence.
3. Stay Fresh & Current
It’s easy to put up a couple blog posts and start a blog page. However, even if these are stock full of the best information ever, your readers are going to get bored.
If you want to attract and keep a loyal following of subscribers, you must continue to give them information, news, announcements and anything related to your field of expertise. If you don’t, someone else will and they will start looking elsewhere for fresh information.
In any field, things change, improve, and generally update with the times. By keeping track of this on your blog, your readers will learn to come to you first to verify information they’ve heard, get the latest updates and generally stay informed about a topic they enjoy.
The obvious way to do this is to subscribe to your blog and get instant notifications every time you post. Again, this is why it’s so important to make your subscribe button easy to see and use.
4. Don’t Be a Follower
Consider people you follow, either online or in person. Are they the same as everyone else or do they stick out from the crowd?
In order to attract subscribers, you need to be different and present a slightly different angle on things. That will create your unique place online that grabs readers’ attention.
Blending in with the crowd only means you’re not valuable and that you’re spouting the same information everyone else is. Be exciting, be different, look for especially intriguing angles to talk about!
Nobody wants to follow a boring expert, no matter how good the tips or information are. Keep it fun, personalized and don’t be afraid to show your zany side sometimes.
It will endear you to your audience and they will find yet another level to connect with you on. Use these tips and your blog should grow in popularity, readership and enjoy a longstanding presence online.